#1 Retinol For All

360 CREATIVE DIRECTION: DIGITAL, PRINT, EXPERIENTIAL, PHOTOGRAPHY + VIDEO DIRECTION. Our objective was to relaunch Murad's retinol franchise by reinforcing authority and advanced efficacy. We extended our reach by speaking to different ages, ethnicities genders, and reinforcing preventative and corrective retinol for all.

Educational Video

Inclusive Model Photography

Campaign video featuring Teddy Quinlivin, trans model and LGBTQ rights activist

Digital Homepage

Product Description Page

Educational Email

Paid Social

RETINOL EVENT: Gender-neutral influencer event featuring a taco truck with retinol goodies, samples and tacos. The truck stopped in multiple locations including The Grove shopping mall in LA.

Sephora's In-store Visual Merchandising

Sephora's newness shelf above

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